EUROPA CINEMAS - Sevilla Innovation Lab
From 11 th to 13 th November 2021 | CICUS | Pre-registration | Language: English and Spanish
Europa Cinemas, the network of cinemas specialised in European and auteur cinema created in 1992 and which today has more than 1,200 cinemas in 43 countries, returns once again to the SEFF to organise an Innovation and Audience Development Lab for exhibitors. This seminar entitled "REVITALISING CINEMA ATTENDANCE THROUGH COLLABORATION" and led by international experts Madeleine Probst (VP of Europa Cinemas and Programming Producer at Watershed) and Frank Groot (Programmer and Financial Director of Kino Cinemas Rotterdam), aims to explore the potential of cinemas as vital connectors in their local communities and in the international sphere.
There will be opportunities to share strategies around market positioning, data-driven approaches, programming and event organisation (in cinemas and online).
It will also address practices that facilitate the balance between income generation and value creation (sustainability, accessibility and ethics). After such a difficult period for the sector, this lab will also be a great opportunity to expand their networks and seek possible international collaborations with other film industry professionals such as international sales agents from Europa International, with whom there will be joint working sessions.
This activity reserved exclusively for film exhibitors. For any further information, please quick here.