Boosting the Spanish independent film’s promotion and distribution
The Spanish Ministry of Culture and Sports, through the Institute of Cinematography and Audiovisual Arts (ICAA) and the Seville European Film Festival, have organised for the first-time conferences dedicated to “the promotion and marketing in independent film distribution”, that will take place the next 11th and 12th of November in the Festival settings.
These conferences want to offer to professionals the required knowledge and contacts for the international circulations of their works, not only through the traditional distribution media, but also including other alternatives and new production models.
Beatriz Navas, ICAA general director, says: “with initiatives like these conferences about the promotion and marketing in independent film distribution organised in the Seville Festival settings, or the recent Meetings Festival made during the San Sebastián Festival, the ICAA meets the demand for different agents of the sector to count on forums for reflection and debate joint with the public institutions about the audiovisual ecosystem’s problems and challenges”.
During these conferences, news and trends of the promotion and marketing in independent film distribution in Spain will be analysed. In addition, new technologies’ aspects and the transition from traditional to contemporary and innovative models in other countries will be addressed through talks and case studies.
International projection examples
The program will point out with Julia Short invention, Inside Pictures contents director, with over 25 years of experience in film distribution and who in the 90’s was the responsible for launching films such as ‘Trainspotting’, ‘Fargo’ or ‘The Usual Suspects’. Short will be the responsible to give the opening talk titled: “Marketing and promotion of the European independent film, from Trainspotting to Dogtooth, via Fargo: lessons learnt”.
The German Torsten Frehse, member of the german independent distribution association AG Verleih, that brings together over 30 companies dedicated to cinematographic distribution, will explain the marketing strategies’ case study that apply in his country.
Under the theme “Advertising in cinemas. Visibility and audience”, a round table will be dedicated among film distributors and exhibitors, where they will debate for a better collaboration to give a major visibility to the cinema in the rooms.